W-SQUAD
WYCON AMANI

WYCON AMANI

 

 

We’ve been listening to stories with happy endings ever since we were little girls; those stories where a prince rides up on a white steed to save his beloved with a kiss. They said there's someone out there for us too; he’ll appear to us in a dream, throw open the castle door and set us free. They even made us believe we should wait for our love to arrive, gazing out of the castle window at a star that isn't there.

When you're a little older you find out that not all stories end "happily ever after;" the prince turns up late, or without a horse, and sometimes not at all. Sometimes we want to throw open the door and window ourselves, and find the star that's not there within our grasp. The story Wycon tells is one such as this. It traces the journey of a woman who wanted to write the story herself, using her own resources. WYCONIC presents the new limited edition make-up with Amani El Nasif, a young Syrian woman who rebelled against a culture and a family that didn't respect her or accord her any rights, forcing her into an arranged marriage and enticing her away from her real life by deception. The items in this collection by WYCON cosmetics are inspired by her courage and determination; a celebration of a contemporary heroine who exemplifies the brand's philosophy and is a refreshing  break with tradition in a sector traditionally dominated by men. WYCONIC AMANI is a capsule collection dedicated to Middle Eastern beauty and allure.

Deep, expressive eyes emphasised with Hayati black kohl (“my life” in Arabic), extreme black and ultra shiny, and Nur Ayuni mascara (“light of my eyes”), with a volume-building effect. The warm tones of the Siria eye shadow palette add even greater emphasis in eight ultra-pigmented metallic shades with a matt finish. The Matt Mon Amour lipstick also has a matt finish and comes in three shades, with a restoring, softening effect and a long-lasting formula. The complexion is brightened with Stardust dual-effect highlighter and blush with gold flecks for a radiant, natural appeal, and comes in a handy pocket-size pack.