Franchising

Entirely

Italiana made brand

Brand with strong growth

+20% of store turnover in 2018

N°1 in Italy

leading cosmetic franchising project with over 200 stores

Growing beauty market

+4% up to 14 billion euro*

*Source Cosmetica Italia

Successful single-brand channel

In 2015, 50% of consumers*

Stated that the crisis prompted them to buy cosmetics through channels with better value for money

Current market position

In 2015, 40% of the customers*

Stated that they bought more brand name cosmetic products, since they cost less and are of good quality

Average consumption of cosmetics on the rise +27,5%

stated that they spent more in 2015*

*Source Beauty Report 2015 Pambianco