LOVE UNCONDITIONALLY

A poem, a drawing, a letter, a theme ... like little children often make - with the help of their teacher or dad - we gave vent to our creativity so we could say, in words and pictures, exactly what our mum meant to us. Then as we grew up, we moved on to shorter and shorter telephone calls and SMS messages, to tell our parents that everything was fine, and they shouldn't worry about us. We may not be accustomed to expressing our love, but we can choose the best message "bearers," to give voice to our emotions, our admiration and our pride, thus returning the unconditional love that only a mother can give. That's the mood that led WYCON cosmetics to produce the LOVE UNCONDITIONALLY collection, which was expressed with humour and sympathy in its launch video, has been broadcast on all of the brand channels, and in which children and adults re-read their first letter to their own mothers while they're on the telephone to her, arousing laughter, really funny comments and a few teary-eyes too.