On September 17th and 18th, Milan became the international stage for beauty with Milan Beauty Week 2025 , and Wycon chose to be the undisputed protagonist of this journey. In the heart of the city, on Corso Vittorio Emanuele, next to the Duomo , our Beauty Cube was born, a place where innovation, style, and inclusivity brought an unforgettable experience to life.
Our concept #GetOnLife was the underlying theme of the event: an invitation to slow down, breathe in the present and rediscover beauty as an authentic and personal expression.
Inside the Beauty Cube, visitors immersed themselves in a vibrant and engaging atmosphere, where creativity met universality. Every detail was designed to experience beauty not just as an aesthetic ritual, but as a language that unites, excites, and connects.
Accompanying the day was an exclusive Wycon playlist , created in collaboration with Rehegoo Music Group , transforming every moment into a multisensory journey. The music enhanced the experience, making the encounter between people, emotions, and beauty even more special.
And because every experience becomes unforgettable if it brings with it a memory, we wanted to leave participants with exclusive and super trendy gifts , designed for those who have chosen to share this unique moment with us.
With our presence at Milan Beauty Week, we reaffirmed Wycon's mission: to make beauty accessible, authentic, and inclusive. Milan, the capital of fashion and design, was the perfect setting to celebrate the values that guide us every day: passion, creativity, and innovation.
Thanks to those who shared the Beauty Cube Experience with us, believing that beauty is never just an appearance, but a powerful way to express oneself.
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