MILAN FASHION WEEK: WHEN MAKEUP BECOMES A SHOW

September in Milan is a magical time: the city transforms into a vibrant stage, where fashion and creativity blend in a story that captivates the entire world.
During Milan Fashion Week 2025 , the catwalks didn't just speak through clothes and silhouettes: make-up looks dominated the scene, true protagonists capable of defining the identity of a collection and making it unforgettable.

Graphic looks, bold lips, and flawless glow-filled bases told new style stories, confirming that makeup is never a detail, but a powerful aesthetic language.

Make-up look: the detail that becomes a signature

In recent years, the Milanese catwalks have demonstrated that beauty is no longer just a complement.
Makeup is an integral part of the stylistic narrative : an eye look can transform a minimal dress into something spectacular; a radiant base can define the entire atmosphere of a fashion show.
This season, makeup artists have chosen to tell the contemporary story through three key directions: brightness, expressiveness and character .

1. Glowing and natural skin: the new elegance

The first trend spotted on the catwalk is that of radiant and transparent skin , flawless but never artificial.
Makeup bases become light, with satin and luminous finishes that capture the light of the flash and give a sophisticated “fresh skin” effect.
The idea is to enhance authentic beauty , enhancing the complexion with soft-focus primers, delicate contours and velvety-touch blushes.

The result? An elegant and contemporary look, perfect for both daytime and evening looks.

2. Statement looks: graphic lines and magnetic intensity

The eyes become the absolute protagonists again.
On the Milanese catwalks we saw graphic eyeliners , clean lines and elongated wings that outline the gaze with almost architectural precision.
Volumizing mascaras and palettes with mixed finishes (matte, shimmer and satin) create depth and character, for an effect that doesn't go unnoticed.

The look is dramatic yet wearable, with a bold, urban edge. Perfect for those who love to experiment and add personality to their everyday makeup.

3. Lips take center stage: sophisticated nudes and iconic reds

Lips have taken center stage, with super elegant nude shades and bold reds with an intense finish .
The strongest trend is that of the lip combo , which has now become a signature of the most refined make-up looks: pencil to sculpt, creamy textures to define and strategic gloss to give light to the center.
The result is three-dimensional, sensual and perfectly balanced.

This attention to the lips demonstrates how even a detail can become the beating heart of an entire aesthetic.

Makeup as a creative manifesto

Milan Fashion Week 2025 left us a clear message: makeup doesn't follow fashion, it creates it .
It's the trait that imparts personality, that makes a fashion show memorable, that transforms a look from beautiful to unforgettable.

Natural glow, graphic eyeliners, and sculpted lips are the three big beauty trends we'll be bringing with us in the coming months—perfect for reinterpreting with a personal, urban twist.

Our recommended products for a super cool look? Our BRAT IN THE CITY collection, of course. Multisensory textures, intense finishes, and bold colors complement looks that reflect freedom, character, and personality: from hyper-glow lips to bold eyes, to foundations that combine performance and creativity.

A collection that captures the spirit of the metropolis and transforms it into makeup, making every detail a style statement.