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Foundation

SKIN IN SYNC - FOUNDATION + CONCEALER

SKIN IN SYNC - FOUNDATION + CONCEALER

Radiant face base with a natural effect

$21.00

PROMO

-50%

StayForever_N10_1

STAY FOREVER

Waterproof foundation, 24h long lasting and no transfer

Sale price$12.00Regular price $24.00
Lowest price over the past 30 days
- 50%

PROMO

-48%

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HYDRATINT

Radiant and hydrating liquid foundation

Sale price$16.00Regular price $31.00
Lowest price over the past 30 days
- 48%

PROMO

-50%

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BLURRING POWDER

2-in-1 compact powder foundation and setting powder

Sale price$12.00Regular price $24.00
Lowest price over the past 30 days
- 50%

PROMO

-38%

wycon_radiance_N10_1

RADIANCE WEAR

Waterproof fluid foundation with SPF 25

Sale price$15.00Regular price $24.00
Lowest price over the past 30 days
- 38%

PROMO

-61%

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VIRTUOUS SKIN

Vegan foundation with a "natural glow" finish

Sale price$11.00Regular price $28.00
Lowest price over the past 30 days
- 61%
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BRAT IN THE CITY

New Collection | Limited Edition

Discover now

PROMO

-35%

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SKIN HEALTH

Fluid foundation SPF 30

Sale price$15.00Regular price $23.00
Lowest price over the past 30 days
- 35%

PROMO

-60%

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FLOATING SKIN

Poured Vegan Foundation SPF 50

Sale price$12.00Regular price $30.00
Lowest price over the past 30 days
- 60%

PROMO

-57%

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SKIN IN LOVE

Foundation + concealer enriched with hydrating actives

Sale price$9.00Regular price $21.00
Lowest price over the past 30 days
- 57%

PROMO

-68%

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PARTY HARD

Vegan-friendly fluid foundation with a luminous and natural finish

Sale price$10.00Regular price $31.00
Lowest price over the past 30 days
- 68%
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PROMO

-60%

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LIQUID BEAUTY

Liquid foundation with a satin finish

Sale price$12.00Regular price $30.00
Lowest price over the past 30 days
- 60%

PROMO

-61%

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SKIN IDOL

Long-lasting liquid foundation

Sale price$12.00Regular price $31.00
Lowest price over the past 30 days
- 61%

PROMO

-47%

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WET & DRY POWDER

Evening compact powder foundation Wet & Dry

Sale price$9.00Regular price $17.00
Lowest price over the past 30 days
- 47%

PROMO

-76%

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PRO RADIANCE

Radiant-effect foundation enriched with a blend of anti-pollution actives

Sale price$5.00Regular price $21.00
Lowest price over the past 30 days
- 76%

PROMO

-83%

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COVER BOSS

Creamy foundation with extreme coverage

Sale price$5.00Regular price $30.00
Lowest price over the past 30 days
- 83%

PROMO

-79%

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CUDDLE SKIN

Evening fluid foundation

Sale price$6.00Regular price $28.00
Lowest price over the past 30 days
- 79%

PROMO

-79%

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WEIGHTLESS PROTECTION FOUNDATION

Complexion-perfecting foundation with SPF 20

Sale price$5.00Regular price $24.00
Lowest price over the past 30 days
- 79%

PROMO

-83%

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PUMP IT UP

Mousse foundation with a natural finish

Sale price$5.00Regular price $30.00
Lowest price over the past 30 days
- 83%

PROMO

-79%

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COVER CARE FOUNDATION

Protective and hydrating liquid foundation

Sale price$5.00Regular price $24.00
Lowest price over the past 30 days
- 79%

WYCON Foundation: An Essential Ally for a Perfect Base

Foundation is much more than just a colored product: it is the true protagonist of a successful makeup base. A good WYCON foundation It has the power to transform the skin's appearance, evening out the complexion, minimizing discolorations and small imperfections, and creating a smooth canvas for blush, bronzer, and highlighter. Choosing the right foundation means giving your face a healthier, more well-groomed, and radiant appearance, while also protecting it from external aggressors. WYCON cosmetics' vast selection allows you to find the ideal formula for your needs, whether you have dry skin in need of hydration, combination or oily skin requiring a mattifying effect, or mature skin requiring a smoothing, non-marking product.

A Universe of Textures and Finishes: Find Your Ideal WYCON Foundation

The beauty of WYCON foundations lies in their incredible variety. Each formula is designed to offer a unique sensorial experience and a specific result, allowing you to customize your makeup base with professional precision.

WYCON Fluid Foundation: Lightness and Versatility

Fluid foundations are among the most popular for their ease of application and ability to blend seamlessly with the skin. WYCON offers a wide selection: if you're looking for hydration and radiance, HYDRATINT is your ally. For those who want long-lasting wear, the best-selling STAY FOREVER ( waterproof, long-lasting 24 hours and no transfer ) and RADIANCE WEAR guarantee impeccable performance.

WYCON Powder Foundation: Practicality and a Mattifying Effect

Ideal for quick touch-ups, for skin prone to shine, or for those who prefer a quick application, WYCON powder foundation is a must-have. BLURRING POWDER is a practical 2-in-1 foundation and compact powder with buildable coverage and can be used with its handy sponge or a brush.

Innovation and Additional Benefits: SPF, Vegan Formulas and Treatment

Many WYCON foundations go beyond simple coverage, offering real benefits for the skin; such as RADIANCE WEAR (waterproof fluid with SPF 25) which integrates sun protection . The commitment to conscious beauty translates into numerous vegan options such as VIRTUOUS SKIN with a "Natural glow" finish. The formulas are enriched with specific active ingredients that combine the benefits of skincare with those of makeup.

How to Choose and Apply the Perfect WYCON Foundation

The choice of the The right foundation depends on your skin type, desired coverage, and preferred finish. For dry skin, opt for hydrating and luminous formulas like HYDRATINT . Combination or oily skin will benefit from mattifying foundations like BLURRING POWDER FOUNDATION or RADIANCE WEAR. As for coverage, consider whether you prefer a "second-skin" effect ( FLOATING SKIN, VIRTUOUS SKIN ). For flawless application of your WYCON foundation , you can use a specific brush for precise and buildable application, or a sponge (dry or damp) for an airbrushed finish. Always start from the center of the face, blending the product outwards and towards the neck to avoid color breaks.

The WYCON Commitment: Italian Beauty, Affordable Quality, and Community

Choosing a WYCON cosmetics foundation means embracing a beauty philosophy that combines the excellence of an Italian brand with continuous innovation and special attention to the needs of each person. All our products are totally cruelty-free , because we believe in ethical and responsible beauty. We invite you to discover the entire range of foundations in our online shop and find your perfect ally for radiant skin every day. Don't forget to join WYCON FAN, the most glamorous beauty community, to access exclusive benefits and always stay updated. Stay up to date with the latest trends and news from the WYCON world.

Explore the complete collection now WYCON cosmetics foundation : the perfect base for your makeup awaits. Find the texture, finish, and coverage that best suit you and get ready to show off a flawless complexion!