Face Primer

Why is Face Primer a Must-Have in Your Beauty Routine?

Face primer is much more than just an additional step: it's the foundation for a professional, long-lasting result. Applied after skincare and before foundation, WYCON face primer improves the adhesion of subsequent products and ensures extraordinary hold. It helps even out the complexion, reduce the appearance of pores, control sebum production in oily skin, and hydrate dry skin. Essentially, it creates the ideal "canvas," allowing foundation to spread more evenly and last longer without settling into fine lines or fading over the course of the day. Choosing the right primer means transforming makeup application into a simple gesture with surprising results, eliminating many of the "side effects" that can compromise the final look.

Discover the WYCON Face Primer Perfect for Every Skin Type and Need

WYCON cosmetics understands that every skin type is unique and deserves specific treatment. Therefore, our line of face primers has been developed to meet a wide variety of needs, offering targeted, high-performance solutions that combine the benefits of makeup with those of skincare.

Mattifying and Mattifying Face Primer for Combination and Oily Skin

If your skin tends to shine easily, especially in the T-zone, a mattifying face primer is your best friend. Products like MATT MY SKIN or the MATTIMIZER PRIMER are specifically formulated to absorb excess sebum and provide a sophisticated matte finish . Say goodbye to shiny skin and enjoy a flawless, velvety base, ideal for making your makeup last even on the busiest days.

Illuminating Face Primer for a Radiant and Fresh Complexion

Want a touch of light that enhances your face's natural radiance? Our luminous-finish face primers are the ideal choice. The light and impalpable GLOWRIOUS or the HEY DEW give an instant boost of vitality to dull skin. For a combined hydrating and illuminating action, the SKIN BRIGHTENER PRIMER With Vitamin C, it's perfect for revitalizing the complexion and preparing it for makeup. The RADIANT PRIMER , on the other hand, is a true radiance booster for an immediate "healthy skin" effect.

Smoothing, Uniforming and Corrective Face Primer

For visibly smoother skin and a refined texture, WYCON offers specific primers to Blurring effect . The SMOOTHING PRIMER is excellent for optically minimizing pores and small imperfections, creating a silky surface. If dilated pores are your main concern, the PORELESS PRIMER with 5% Niacinamide is a targeted treatment that evens and smooths. For a corrective action, the BLEMISHLESS PRIMER is designed to combat redness, while the EVEN OUT PRIMER is ideal for reviving dull tones and giving uniformity. The SKIN DRESS , with its super delicate texture, lightly evens out the complexion.

Facial Primer with Extra Benefits: Protection and Extreme Hold

Some of our face primers offer benefits that go beyond simple makeup prep. SCREEN PRIMER , for example, includes SPF 25, essential for protecting skin from daily sun damage. If you're looking for makeup that lasts, GRIP MASTER , a gel face primer, ensures instant and long-lasting makeup adhesion, almost like a magnet.

Directions for Use: How to Apply WYCON Face Primer

Getting the most out of your WYCON face primer is simple. After cleansing and moisturizing your skin, take a small amount and distribute it evenly, starting from the center of your face and blending outward, using your fingers, a foundation brush, or a sponge. Focus on areas where makeup tends to fade more quickly or where imperfections are more evident, such as the T-zone, cheeks, or nose contour. Let it dry for a few moments before applying foundation. This small touch will make a big difference in the performance and longevity of your look!

The WYCON Commitment: Italian Beauty, Innovation, and Respect

Choosing a WYCON cosmetics face primer means trusting an Italian brand that focuses on quality, innovation, and affordability. All our products are Totally cruelty-free , because we believe in ethical and conscious beauty. We're constantly researching the highest-performing formulations and most pleasant textures to offer you a complete and satisfying makeup experience. Join WYCON FAN, the most glamorous beauty community, and discover the benefits of our loyalty program, staying up-to-date on the latest trends and news from the world of WYCON.

Don't wait any longer! Explore our complete collection of WYCON cosmetics face primers. directly from the online shop. Find the perfect product to enhance your unique beauty and prepare your skin for flawless, long-lasting makeup. Choose quality, choose innovation, choose WYCON .