BRAT IN THE CITY: The urban glow that conquers the city

There's a new way to experience makeup: free, bold and absolutely metropolitan.
Wycon presents BRAT IN THE CITY , the collection that celebrates contemporary beauty, blending urban glamour and sophisticated rebellion . A perfect blend of trend and personality, designed for those who love to stand out and transform every makeup look into a statement of style.

Urban Glow, Rebel Soul — The New Language of Beauty

The city is the catwalk, streetlights replace spotlights. Fall 2025 lights up with satin highlights, defined eyeliners, and bold lips: an aesthetic is born that combines urban energy and cosmopolitan allure .
Brat in the City isn't just a collection: it's an attitude. An invitation to dare with modern textures, sophisticated finishes, and luminous details, to express who you are—without words.

Radiant and flawless skin: the basis of the look

Every iconic look starts with a smooth, glowing base that's flawless in any light:

• OUT OF FOCUS Primer refines skin texture, giving a soft-focus effect that captures light naturally.
• SKIN IN SYNC Foundation dresses the complexion with a thin, luminous veil, for a flawless, silky-light result.
• SHAPE OF ME Liquid Contour elegantly sculpts, redefining facial volumes with a naturally sophisticated finish.
• VELVET MOOD Blush adds a touch of velvety freshness, for cheeks as delicate and vibrant as a city sunset.

The result? Leather that's not just a base, but the star of the show.

Magnetic gaze: when intensity meets rebellion

In the language of makeup, eyes are statements of intent . And the Brat in the City collection makes them impossible to ignore:

• WILD LINE Eyeliner draws bold, graphic lines, perfect for bold, urban-chic looks.
• LASH ATTITUDE Mascara delivers front-row volume and length — for lashes that capture attention at first glance.
• ALLURE VIBES Eye Palette plays with vibrant shades and silky textures: sophisticated mattes, luminous shimmers, modern satins.

The gaze becomes an element of style: intense, defined, absolutely unforgettable.

Lips take center stage: the final touch of glamour

No look is truly complete without lips that speak for themselves :

• FILLER UP Volumizing pencil sculpts the contours with couture precision, giving immediate volume.
• MATT BRAT Lipstick dresses the lips with full color and a velvety finish: elegant, bold, iconic.
• LIGHT ON ME Gloss adds a crystalline, luminous veil for a sophisticated, glam or glossy catwalk effect.

Play with layering and contrasts to create personalized looks: from elegant nude for the day, to intense red for the evening.

Brat in the City: make-up becomes a fashion statement

With Brat in the City , make-up stops being a simple beauty routine and transforms into a real fashion accessory .
Versatile looks, innovative textures, and bold finishes accompany the Wycon woman from the frenzy of day to the magic of night, revealing her uniqueness with every brushstroke.

Discover the BRAT IN THE CITY collection online at wyconcosmetics.com and let yourself be won over by the new era of urban beauty.