Open your WYCON store
WYCON was born in 2009 with the goal of making make-up a tool for personal expression, accessible, modern, and ever-evolving.
In our stores, we bring innovative beauty collections, effective formulas, and always up-to-date trends, with a clear mission: to enhance each person's identity through quality products and an engaging shopping experience.
OUR VISION
Innovation and continuous research drive every product launch: make-up, skincare, and seasonal collections are the heart of our business.
We invest daily in growing our brand awareness through integrated and omnichannel communication strategies, with strong product and identity storytelling.
We place the customer experience at the center: in-store beauty advice is a distinctive element that makes every sales point a place of discovery, connection, and loyalty.
CONCEPT
Our stores are located in strategic, highly visible spots: historic centers, shopping malls, main streets, and areas with heavy foot traffic, both in Italy and abroad.
The WYCON retail concept is modern and distinctive, featuring bright spaces, striking displays, and carefully crafted visual merchandising that highlight the product and lead the customer through an immersive beauty journey.
WYCON collections combine:
- Ongoing best-selling lines
- Seasonal capsules and limited editions
- International trends reinterpreted in a contemporary style
The layout is designed to encourage exploration, product testing, and advice, turning the purchase into an emotional and personalized experience.
OPEN YOUR WYCON STORE
Joining our network means investing in a strong, recognizable brand that is constantly growing.
Do you want to bring WYCON to your city and become part of a community that is always evolving?
Send your request now by filling out the form below!
