With Brat in the City, makeup becomes your boldest accessory, for versatile and sophisticated looks that express your entire personality.
MILAN FASHION WEEK: WHEN MAKEUP BECOMES A SHOW
During Milan Fashion Week 2025 , the catwalks didn't just speak through clothes and silhouettes: make-up looks dominated the scene, true protagonists capable of defining the identity of a collection and making it unforgettable.
Lip Combo Mania: The 2025 Lip Trend That's Transforming Makeup
In the beauty landscape of 2025, one obsession dominates social media and the runways: lip combos . On TikTok, Instagram, and backstage at fashion shows, people are experimenting, mixing, and layering—pencils, lipsticks, glosses, and different finishes to achieve unique shades, surprising volumes, and sophisticated textures.
Wycon at Milan Beauty Week 2025: authentic beauty conquers the heart of Milan ✨
Milan Beauty Week confirms its position as a key event for the sector, a moment of exchange that fosters the emergence of new ideas and perspectives.
Wycon participated in the 2025 edition with the Beauty Cube Experience , bringing a format that puts creativity and innovation at the center as growth drivers for the entire industry.
How to apply liquid blush for a natural, long-lasting healthy glow
Liquid blush is the secret to a fresh, glowing complexion. Discover how to apply it best for a healthy glow that lasts all day.
Radiant Stick Luminous Concealer: the new ally for a fresh, smooth and radiant look
Radiant Stick is the new WYCON stick concealer: creamy texture, glowing finish, and zero flaws. It covers, illuminates, and blends in like a second skin.
