HEY DEW

Next-generation satin gel, Hey Dew Primer is the illuminating face primer that wraps the skin in a dew of soft-focus reflections, enhancing the complexion with a natural and sophisticated glow.

The ultra-fine texture, as light as a serum but as effective as a professional base, instantly blends with the skin and creates a breathable film.

It visibly evens out skin texture, reduces the appearance of enlarged pores and fine lines, leaving the face smooth, fresh, and radiant from the very first application.

The dermoactive core combines vitamin E, with antioxidant action, and acetyl glucosamine, an active ingredient that promotes hydration, elasticity, and skin radiance.

The result is soft, toned, and visibly balanced skin, ready to reflect light evenly without unwanted shiny areas.

Micro-encapsulated pearlescent pigments release a calibrated luminosity that adapts to all skin tones, from warm to cool undertones.

They enhance the skin’s natural brightness and provide a photographic glass skin effect, elegant and modern.

Adherent polymers boost foundation wear and help keep make-up stable and even for longer.

Sebo-controlling microspheres help preserve the freshness of the face base for hours, even during intense days.

Each pump delivers the ideal amount for a smooth and luminous face make-up, able to withstand hectic rhythms, climate changes, and long hours in front of screens.

Hey Dew Primer transforms base preparation into an advanced skincare ritual: amplifying luminosity, comfort, and make-up longevity.

An illuminating primer ideal for giving the complexion a uniform, elastic, and irresistibly radiant appearance.