{"title":"Foundation","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWYCON Foundation: An Essential Ally for a Perfect Base\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eFoundation is much more than just a colored product: it is the true protagonist of a successful makeup base. A good\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eWYCON foundation\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eIt has the power to transform the skin's appearance, evening out the complexion, minimizing discolorations and small imperfections, and creating a smooth canvas for blush, bronzer, and highlighter. Choosing the right foundation means giving your face a healthier, more well-groomed, and radiant appearance, while also protecting it from external aggressors. WYCON cosmetics' vast selection allows you to find the ideal formula for your needs, whether you have dry skin in need of hydration, combination or oily skin requiring a mattifying effect, or mature skin requiring a smoothing, non-marking product.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Universe of Textures and Finishes: Find Your Ideal WYCON Foundation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eThe beauty of\u003c\/span\u003e \u003cstrong\u003eWYCON foundations\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003elies in their incredible variety. Each formula is designed to offer a unique sensorial experience and a specific result, allowing you to customize your makeup base with professional precision.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eWYCON Fluid Foundation: Lightness and Versatility\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eFluid foundations\u003c\/strong\u003e \u003cspan\u003eare\u003c\/span\u003e \u003cspan\u003eamong the most popular for their ease of application and ability to blend seamlessly with the skin. WYCON offers a wide selection: if you're looking for hydration and radiance,\u003c\/span\u003e \u003cem\u003eHYDRATINT\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e \u003c\/em\u003eis your ally. For those who want long-lasting wear, the best-selling\u003c\/span\u003e \u003cem\u003eSTAY FOREVER\u003c\/em\u003e \u003cspan\u003e(\u003c\/span\u003e \u003cstrong\u003ewaterproof, long-lasting 24 hours and no transfer\u003c\/strong\u003e \u003cspan\u003e) and RADIANCE WEAR guarantee impeccable performance.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWYCON Powder Foundation: Practicality and a Mattifying Effect\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eIdeal for quick touch-ups, for skin prone to shine, or for those who prefer a quick application,\u003c\/span\u003e WYCON \u003cspan\u003epowder foundation\u003c\/span\u003e \u003cspan\u003eis a must-have.\u003c\/span\u003e \u003cem\u003eBLURRING POWDER\u003c\/em\u003e \u003cspan\u003eis a practical\u003c\/span\u003e \u003cstrong\u003e2-in-1 foundation and\u003c\/strong\u003e \u003cspan\u003ecompact powder with buildable coverage and can be used with its handy sponge or a brush.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eInnovation and Additional Benefits: SPF, Vegan Formulas and Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eMany WYCON foundations go beyond simple coverage, offering real benefits for the skin; such as\u003c\/span\u003e \u003cem\u003eRADIANCE WEAR\u003c\/em\u003e \u003cspan\u003e(waterproof fluid with SPF 25) which integrates\u003c\/span\u003e \u003cstrong\u003esun protection\u003c\/strong\u003e \u003cspan\u003e. The commitment to conscious beauty translates into numerous\u003c\/span\u003e \u003cspan\u003evegan\u003c\/span\u003e options \u003cspan\u003esuch as\u003c\/span\u003e \u003cem\u003eVIRTUOUS SKIN\u003c\/em\u003e \u003cspan\u003ewith a \"Natural glow\" finish. The formulas are enriched with specific active ingredients that combine the benefits of skincare with those of makeup.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eHow to Choose and Apply the Perfect WYCON Foundation\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe choice of the\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eThe right foundation\u003c\/strong\u003e \u003cspan\u003edepends on your skin type, desired coverage, and preferred finish. For dry skin, opt for hydrating and luminous formulas like\u003c\/span\u003e \u003cem\u003eHYDRATINT\u003c\/em\u003e \u003cspan\u003e. Combination or oily skin will benefit from mattifying foundations like BLURRING POWDER FOUNDATION or RADIANCE WEAR. As for coverage, consider whether you prefer a \"second-skin\" effect ( \u003cem\u003eFLOATING\u003c\/em\u003e\u003c\/span\u003e \u003cem\u003eSKIN, VIRTUOUS SKIN\u003c\/em\u003e \u003cspan\u003e). For flawless application of your\u003c\/span\u003e \u003cstrong\u003eWYCON foundation\u003c\/strong\u003e \u003cspan\u003e\u003cstrong\u003e,\u003c\/strong\u003e you can use a specific brush for precise and buildable application, or a sponge (dry or damp) for an airbrushed finish. Always start from the center of the face, blending the product outwards and towards the neck to avoid color breaks.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eThe WYCON Commitment: Italian Beauty, Affordable Quality, and Community\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eChoosing a\u003c\/span\u003e \u003cstrong\u003eWYCON cosmetics foundation\u003c\/strong\u003e \u003cspan\u003emeans embracing a beauty philosophy that combines the excellence of an Italian brand with continuous innovation and special attention to the needs of each person. All our products are\u003c\/span\u003e \u003cstrong\u003etotally cruelty-free\u003c\/strong\u003e \u003cspan\u003e, because we believe in ethical and responsible beauty. We invite you to discover the entire range of foundations in our online shop and find your perfect ally for radiant skin every day. Don't forget to join WYCON FAN, the most glamorous beauty community, to access exclusive benefits and always stay updated.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eStay up to date with the latest trends and news from the WYCON world.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eExplore the complete collection now\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eWYCON cosmetics foundation\u003c\/strong\u003e \u003cspan\u003e: the perfect base for your makeup awaits. Find the texture, finish, and coverage that best suit you and get ready to show off a flawless complexion!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"radiance-wear","title":"RADIANCE WEAR","description":"Radiance Wear foundation combines visual perfection and skincare treatment in a fluid formula that blends seamlessly into the complexion, delivering diffused radiance and long-lasting comfort. The “skin-mimic” pigments, encapsulated in volatile oils, evaporate after application, leaving a uniform veil that smooths pores and fine lines without a mask effect. The medium-buildable coverage reduces discoloration and redness, while soft-focus technology reflects light in multiple directions, giving a naturally radiant satin finish. The hydrating complex with hyaluronic acid of various molecular weights retains moisture in the epidermal layers for up to eight hours, restoring elasticity and softness even to dry or stressed skin. Porcelain flower extract, rich in antioxidant flavonoids, soothes and protects against free radical damage, making this product ideal even for sensitive or redness-prone skin. Water and sweat resistance ensures a flawless complexion at the gym, in the sun, or on humid days, while SPF 25 protects against UVB and UVA rays, preventing photoaging and hyperpigmentation. The thin, flexible, no-transfer film moves with facial expressions without separating or oxidizing, ensuring stable shades from application to removal. The color range covers neutral, warm, and cool undertones to blend with every complexion; each shade is balanced to avoid gray or orange shifts. The dispenser delivers the ideal amount of product, preserving the purity of the formula and reducing waste.","brand":"Wycon","offers":[{"title":"N10","offer_id":56496462922112,"sku":"8057168556513","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"N15","offer_id":56496462954880,"sku":"8054111358538","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"N20","offer_id":56496462987648,"sku":"8054111355414","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"NC10","offer_id":56496463020416,"sku":"8057168556537","price":22.9,"currency_code":"EUR","in_stock":false},{"title":"NC15","offer_id":56496463053184,"sku":"8057168556544","price":22.9,"currency_code":"EUR","in_stock":false},{"title":"NC20","offer_id":56496463085952,"sku":"8057168556551","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"NC22","offer_id":56496463118720,"sku":"8054111358545","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"NC27","offer_id":56496463151488,"sku":"8054752651456","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"NC30","offer_id":56496463184256,"sku":"8057168556568","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"NW22","offer_id":56496463249792,"sku":"8054111358552","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"NW35","offer_id":56496463282560,"sku":"8054752651463","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"NW50","offer_id":56496463315328,"sku":"8054752651470","price":22.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_radiance_N10_1.jpg?v=1756828462"},{"product_id":"virtuous-skin","title":"VIRTUOUS SKIN","description":"Vegan fluid foundation with a natural glow effect, ideal for evening out the complexion and enhancing the skin with a luminous, lightweight finish. Featuring a comfortable, melting texture, it perfectly adapts to different skin tones and undertones, ensuring a buildable and natural result. The light coverage enhances the beauty of the face without weighing it down, leaving the skin visibly smoothed, elastic, and firm. The innovative formula of this face foundation is enriched with a synergy of functional actives designed for skin well-being. Hyaluronic Acid in salt form provides intense moisturizing and anti-aging action, helping to keep the skin soft and plump. Allantoin has a soothing and calming effect, ideal for skin prone to irritation or redness. Urea, known for its moisturizing and humectant properties, improves skin elasticity and helps maintain balanced, even skin. The product contains SPF 15, offering light protection from UV rays, making it suitable for daily use. Formulated without animal-derived ingredients, this vegan foundation is especially recommended for dry, normal, and combination skin, thanks to its ability to hydrate without creating shine. With every application, the skin appears more radiant, healthy, and smooth. This liquid foundation combines make-up and skincare in a single gesture, enhancing the skin and visibly improving its quality with a radiant, natural effect.","brand":"Wycon","offers":[{"title":"8 TAN","offer_id":56496468296064,"sku":"8054111352536","price":22.9,"currency_code":"EUR","in_stock":true},{"title":"09 DEEP BEIGE","offer_id":56496467968384,"sku":"8054111357364","price":8.9,"currency_code":"EUR","in_stock":true},{"title":"12 SAND","offer_id":56496468066688,"sku":"8059006513481","price":22.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/virtuos-skin-09.jpg?v=1756828540"},{"product_id":"hydratint-liquid-foundation","title":"HYDRATINT","description":"\u003cp\u003eLong-lasting hydration, natural radiance, and absolute comfort. This liquid foundation is designed to offer lightweight, buildable coverage, combined with intense conditioning that visibly improves skin quality. The ultra-fluid formula melts into the complexion, leaving a fresh, radiant finish that enhances all skin types. Enriched with hyaluronic acid, this face foundation helps retain hydration in the skin all day long, visibly reducing dryness and providing a plumping effect. In synergy with urea, an active ingredient with emollient and hydrating properties, it helps maintain skin elasticity and improve skin texture, minimizing the appearance of fine lines. The formula is further enhanced by a balanced blend of hydrating sugars—trehalose, fructose, glucose, and maltose—and functional substances that recreate the Natural Moisturizing Factor, including sodium lactate and sodium PCA. This complex works to strengthen the skin barrier and keep skin soft, supple, and radiant for over 24 hours. Ideal for those seeking a natural, even finish, this hydrating foundation gently conceals imperfections without weighing it down, offering a smooth, even complexion. The fine texture feels like a second skin, perfect for everyday use and easily buildable based on the desired level of coverage. An essential ally for a makeup base that combines treatment and beauty, giving a healthy, rested, and naturally radiant look. This glowing foundation adapts to every need, providing skin with lightness and luminosity all day long.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"N50","offer_id":56496540680576,"sku":"8054752657519","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NC10","offer_id":56496540713344,"sku":"8054752657342","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NC15","offer_id":56496540746112,"sku":"8054752657380","price":25.9,"currency_code":"EUR","in_stock":false},{"title":"NC20","offer_id":56496540778880,"sku":"8054752657397","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NC22","offer_id":56496540811648,"sku":"8054752657410","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NC30","offer_id":56496540844416,"sku":"8054752657434","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NC35","offer_id":56496540877184,"sku":"8054752657458","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NC45","offer_id":56496540909952,"sku":"8054752657502","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NC60","offer_id":56496540942720,"sku":"8054752657533","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NW 40","offer_id":56496540975488,"sku":"8054752657496","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NW10","offer_id":56496541008256,"sku":"8054752657359","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NW30","offer_id":56496541041024,"sku":"8054752657427","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NW35","offer_id":56496541073792,"sku":"8054752657472","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NW37","offer_id":56496541106560,"sku":"8054752657489","price":25.9,"currency_code":"EUR","in_stock":true},{"title":"NW55","offer_id":56496541139328,"sku":"8054752657526","price":25.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_HydraTint24h_N10_2.jpg?v=1756829064"},{"product_id":"blurring-powder","title":"BLURRING POWDER","description":"Even base, smoothing effect, and long-lasting wear in a single step. This 2-in-1 compact foundation also works as a face powder, offering buildable coverage and a matte finish that perfects the complexion with a natural and refined look. Its fine, weightless texture blends seamlessly into the skin without feeling heavy, creating a silky, invisible veil. Ideal for those seeking a quick and high-performing solution, it is designed to ensure even application and flawless hold all day long. The soft focus matte finish minimizes the appearance of pores and minor imperfections, leaving skin visibly smoother and more refined. Buildable coverage allows you to customize the result to your needs: from a natural, lightweight effect for everyday makeup to more structured coverage to conceal imperfections or even out skin texture. The product can be used both as a main foundation and as a setting powder to complete your makeup base. Easy to apply and touch up on the go thanks to its compact format, it is perfect for those who want a quick, flawless complexion with an elegant, long-lasting matte finish. The micronized texture ensures a light feel on the face, without a powdery or heavy effect. Suitable for all skin types, including combination or oily skin. A versatile ally for a makeup base that combines practicality, coverage, and aesthetic perfection in a single compact, high-performing product that's easy to carry with you.","brand":"Wycon","offers":[{"title":"01 SAND","offer_id":56496543203712,"sku":"8054752656314","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"02 FAIR","offer_id":56496543236480,"sku":"8054752656321","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"03 LIGHT BEIGE","offer_id":56496543269248,"sku":"8054752656338","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"04 WARM BEIGE","offer_id":56496543302016,"sku":"8054752656345","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"05 LIGHT NEUTRAL","offer_id":56496543334784,"sku":"8054752656352","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"06 LIGHT NATURAL","offer_id":56496543367552,"sku":"8054752656369","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"07 MEDIUM NATURAL","offer_id":56496543400320,"sku":"8054752656376","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"08 MEDIUM BEIGE","offer_id":56496543433088,"sku":"8054752656383","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"09 COOL BEIGE","offer_id":56496543465856,"sku":"8054752656390","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"10 WARM HONEY","offer_id":56496543498624,"sku":"8054752656406","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"11 MEDIUM GOLDEN","offer_id":56496543531392,"sku":"8054752656413","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"12 MEDIUM ROSE","offer_id":56496543564160,"sku":"8054752656420","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"13 DEEP NEUTRAL","offer_id":56607212765568,"sku":"8054752656437","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"14 DEEP BEIGE","offer_id":56496543596928,"sku":"8054752656444","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"15 LIGHT CARAMEL","offer_id":56496543629696,"sku":"8054752656451","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"18 DEEP DARK","offer_id":56496543728000,"sku":"8054752656482","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_blurring_powder_01_2.jpg?v=1756829114"},{"product_id":"stay-forever","title":"STAY FOREVER","description":"\u003cp\u003ePerfect for those who want a smooth and flawless face base, this liquid foundation combines high coverage, long-lasting wear, and a professional matte finish. 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The long wear eliminates the need for frequent touch-ups, making it the perfect companion for busy days or special evenings when make-up perfection must last.\u003c\/p\u003e\n\u003cp\u003eThis liquid foundation is available in various shades designed to suit every skin tone, offering true-to-color results and perfect skin integration. The outcome is a smooth, matte, and even base that enhances natural beauty with elegance and subtlety.\u003c\/p\u003e\n\u003cp\u003eThanks to its effectiveness and versatility, it’s the ideal choice for those seeking a high-performance and practical product capable of delivering a professional finish on any occasion. 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