Wycon at Milan Beauty Week 2025: authentic beauty conquers the heart of Milan ✨
Milan Beauty Week confirms its position as a key event for the sector, a moment of exchange that fosters the emergence of new ideas and perspectives.
Wycon participated in the 2025 edition with the Beauty Cube Experience , bringing a format that puts creativity and innovation at the center as growth drivers for the entire industry.
How to apply liquid blush for a natural, long-lasting healthy glow
Liquid blush is the secret to a fresh, glowing complexion. Discover how to apply it best for a healthy glow that lasts all day.
Radiant Stick Luminous Concealer: the new ally for a fresh, smooth and radiant look
Radiant Stick is the new WYCON stick concealer: creamy texture, glowing finish, and zero flaws. It covers, illuminates, and blends in like a second skin.
Skin-first: the return of makeup that blends with the skin
The 2025 makeup focuses on the skin: light textures, sheer foundations and natural luminosity for an authentic and minimal glow effect.
Stick concealer: how to best use it to cover, highlight, and even out your face
A guide to using a stick concealer: targeted coverage, smooth skin, and zero flaws in a single step. The secret to fresh, long-lasting makeup.
